When Do New Phones Come Out? Smartphone Buyers Guide 2025

Last year was a big year for new smartphones, but 2025 looks to be even more action-packed with releases. This includes the new Samsung Galaxy S25 series—sure to be full of AI advancements—as well as the new Apple iPhone 17 devices, Google Pixel 10 handsets, and a smattering of other flagship phones. 

In this article, we’ll highlight some of these big phone releases coming in 2025, and when to expect them. 

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Samsung Galaxy S25 Series

Expected release date: February 2025

Samsung is set to unveil its Galaxy S25 lineup early in 2025. This may include a new Galaxy S25 Slim, though that may come out slightly later. Early design leaks suggest the S25 series will look similar to the iPhone 16 phones, with round edges and plenty of display real estate. Samsung tends to offer the fastest processors available, so expect the company to pack plenty of horsepower under the hood of its new phones. 

Apple iPhone SE4

Expected release date: March 2025

Apple is expected to release a new version of its budget-friendly device, the iPhone SE, in early 2025. The SE 4 is rumored to feature a large edge-to-edge OLED display, Face ID, and upgraded internal components for improved speed and efficiency.

Apple iPhone 17 Series

Expected release date: September 2025

Apple’s new iPhone 17 series of devices is expected to hit the streets in September. Based on early rumors, it seems that the 17 will break from the design of iPhones past, with a horizontal camera arrangement and more aluminum across the back of the devices. Apple is sure to pack the new devices with lots of processing power, and introduce new Apple Intelligence features. 

Google Pixel 9a

Expected release date: October 2025

The Google Pixel 9a, the company’s budget-friendly offering, is set to hit the market in October of 2025. The new device is rumored to feature a 6.3-inch OLED display at 120Hz, Google’s fast Tensor G4 processor, and a 6.3-inch OLED display. Best of all, they’ll be priced much more affordably than the company’s expensive Pixel flagship phones. 

Google Pixel 10 Series

Expected release date: October 2025

Google is expected to drop its new Pixel 10 series in October 2025. Google tends to lead the pack in terms of AI features and camera technology, and the Pixel 10 series should be no different. The phones should be incredibly fast, thanks to Google’s newest Tensor chipset, the G5. 

Samsung Galaxy Z Fold 7 and Z Flip 7

Expected release date: August 2025

Samsung’s newest generation of foldable devices should hit the market in late summer of 2025. The Galaxy Z Fold 6 and Galaxy Z Flip 6 proved as popular as they were innovative, so it’ll be interesting to see where Samsung takes the new 7 series of devices. 

What Big Tech Developments Are Coming in 2025?

With all these new mobile phones coming out, it’s important to consider the biggest, most crucial tech developments and innovations coming to 2025 phones. Will we see bigger screens, a faster data transmission speed, or something completely new? How will the specs change? Which phone will offer the best camera?

Artificial Intelligence Integration

‍Devices will feature dedicated AI coprocessors capable of running large language models directly on the phone, enhancing functionalities like voice assistants and real-time language translation without relying on cloud services.

Extended Reality (XR) and Smart Glasses

‍The introduction of platforms like Android XR will facilitate the development of smart glasses and headsets, offering immersive augmented and virtual reality experiences. Collaborations, such as those between Google, Samsung, and Qualcomm, are expected to yield products like Samsung's mixed-reality headset, codenamed Project Moohan, anticipated in 2025.

Advancements in Foldable and Flexible Displays

‍Manufacturers are exploring innovative designs, including tri-fold smartphones that can expand into larger tablet-like screens, enhancing multitasking and media consumption. Samsung, for instance, is reportedly developing a tri-fold device aimed for release in 2025.

5G-Advanced (5.5G) Connectivity

‍The evolution towards 5G-Advanced networks will bring improved performance, energy efficiency, and support for advanced applications like extended reality and ultra-low latency services, paving the way for more responsive and reliable mobile experiences.

Frequently Asked Questions

How often are new phones released?

Most major brands, such as Apple, Samsung, and Google, release new phones every year, making annual updates a common practice in the industry.

What time of year do cell phones go on sale?

Cell phones often go on sale during annual holidays and major shopping events, like Black Friday and Christmas.

How do you know when it's time to get a new smartphone?

You'll know it's time to upgrade your smartphone when it shows clear signs of age. If your phone feels sluggish, the battery can't hold a charge, or the software and security updates stop coming, it might be time for a change. A cracked screen, limited storage, or an outdated camera can also be a signal to upgrade.